Quick and Dirty Guide to Paid Traffic for Authors

  1. Place a Google and Facebook tracking pixel on your website (if you don’t already have one).
  2. Identify the dominant Amazon genre of your book.
  3. Research the target audience of the genre.
  4. Map genre conventions and audience expectations to themes, characters, settings, and actions in the book.
  5. Create a grouped set of keywords your target audience will use to search for books in your genre or expect to see on your Amazon book page. These include other authors, books and series names in your genre.
  6. Create/Update your books KDP information with the two best categories for your genre. Niche down as far as you can go.
  7. Add/update ALL seven keywords in KDP to help you rank in related categories.
  8. Use all of the 4,000 characters in your book description to convert browsers to buyers. Anticipate and answer your target audience’s questions.
  9. Map your keyword groups to Amazon Marketing Services (AMS) sponsored ads back to your book page on Amazon.
  10. Map your keyword groups to AMS Display Ads – by product back to your book page on Amazon.
  11. Map your keyword groups AMS Display Ads – by interest back to your book page on Amazon.
  12. Create a Google Adwords Campaign with keyword groups to Ads back to your book page on Amazon.
  13. Create a Google Adwords retargeting campaign to ads back to your book page on Amazon.
  14. Create Facebook campaigns to your target audiences that link back to your book page on Amazon.
  15. Create Instagram campaigns to your target audiences that link back to your book page on Amazon.
  16. Create a Facebook campaign targeting visitors to your website linked back to your book page on Amazon.
  17. Create an Instagram campaign targeting visitors to your website linked back to your book page on Amazon.