Day 48 – 8 Week Cycles

I have 3 income streams

  1. Royalties from my novels
  2. Revenue from my online courses
  3. Income from my Internet Marketing Clients

There are issues with these 3 income streams.

  1. Only the last one brings in any money because I haven’t published any books or courses.
  2. I’m no good at multi-tasking.

No one is good at multi-tasking. It’s not a thing anyone in the world can do. Some people are really good at switching between tasks. They can put down one project, pick up another, then go back to the original without losing their workflow. I’ve never learned how to do that very well no matter how hard I’ve tried.

That’s a problem. 3 income streams and only one of them is streaming income. The other two never get finished because getting, delivering and maintaining client work uses up the majority of my time. If I keep this up, I’ll be here this time next year no novels, no courses, and no more clients than I have now. That’s not acceptable.

Last week Dave Foy shared an article on using 8-week work cycles to boost productivity and lower stress that goes like this.

  • 6 weeks working with a focus on one or two projects
  • 1 week as an “open work week” that’s used as a buffer to tie up loose ends, work on miscellaneous things, and prepare for the next cycle.
  • 1 week vacation / sabbatical


Bells went off in my head as I remembered the advice in business books including The Effective Executive, The One Thing, and Essentialism that matched up to my most significant project successes.

Focus on one thing at a time.

I do well focusing on one thing. It gets into my head, sets up shop and thrives while I work it to completion. What doesn’t work for me is asking that one thing to move out, bring in new tenants, give them enough time to get comfortable before moving them on to bring back the original work again.

But 6 weeks on one thing? Is that even possible? Yes, it is. In fact, I’m kicking myself; I never tried it before.

  • Planning, writing, or editing a new novel takes me about 6 weeks (the last one is a guess but feels right)
  • Setting up new clients from scratch takes about six weeks (That’s not constant as there is waiting time, but that means I can have blocks of onboarding new clients)

The question is what do I do first? For that, I went back to Gary Kellers advice

“What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?”

Gary Keller

The course. Creating, publishing, and selling the Ultimate Salon Course makes everything else easier.

  • It activates another income stream
  • It promotes my internet marketing business reducing the amount of time I spend on prospecting
  • It proves 8 week cycles work
  • It enables 8 week cycles for writing

Definitely easier.

Here’s my schedule for the next 8 weeks.

  • 18th Feb to 29th Mar – Create the Ultimate Salon Marketing Course
  • 1st to 5th Apr – Wrap up and plan next cycle
  • 8th to 12th Apr – Week off

I’ll let you know how it goes.

Be excellent to each other

Bill and Ted