Day 42 – Tasty

Goal 1 – Sell 20,000 Novels

Project – Planet Killer

Today’s Progress

  • 4 Writing sessions
  • 12 Chapters of 80 Edited

Lessons Learned

Too late and too tired to wax lyrical about this but learning to keep editing and rewriting separate is a wonderful thing.

Plan for tomorrow

Up at 5 am to write. Nothing else. No email, no cheeky checks of social media. Write until 7 am.

Goal 2 – Make a £30,000 Profit from Marketing Business

Project – Ultimate Salon Marketing Course

Progress made today

Outlined the first lesson. Went down a rabbit hole, spotted where I went wrong and ran out of time before I fixed it. However, it set a solid foundation of the course, and that’s to use a fictitious business as an example. Always easier to relate to something that looks like what you do.

Tomorrow’s Plan

In the first lesson introduce the example for the entire course.

Fixed Fee Lead Clients

Progress made today

Spent too much time solving a specific problem for a client but it highlighted that I don’t have a publicly available dev site that I can use to show clients what changes look like before I do them. Now I do.

Tomorrow’s Plan

  • Add a project task to configure Sales Funnel tracking on GA for a client
  • Add a sub-task to integrate Google Ads conversions into that tracking
  • Add a project task to build a report on the 100 most expensive keywords for a client and if they need to be paused, added to a negative keyword list or left alone
  • Add a project task to update the landing pages for the same client for a new campaign that also needs
    • Google Ads – review and confirm the budget
    • Facebook Ads – review and confirm the budget
    • Retargeting – review and confirm the budget

Pay Per Lead Clients

Progress made today

Completed many unplanned tasks. This is not good. Busy work that stops progress.

Goal 3 – Weekends off and 6 Weeks Holiday

Busy week and WILL NOT be working this weekend.

Goal 4 – Finish Dec 19 Portsmouth Marathon

11,512 steps this week. I have also discovered, and I’m working my way through all their dinner recipes. Here’s the rest of the week.

  • Tue-
  • Wed –
  • Thu –
  • Fri –
  • Sat –
  • Sun –
  • Mon –

They are simple, straight forward and tasty (now I get it!). Nice site for a kitchen novice like me.

Goal 5 – Read 24 Books


  • Promised Land by Robert B. Parker
  • The Alter Ego Effect by Todd Herman
  • Nevernight by Jay Kristoff
    Keys to Great Writing by Stephen Wilbers

Finished Books

  • The Penelopiad by Margaret Atwood
  • The Road by Cormac McCarthy.
  • A Hero of Our Time by Mikhail Lermontov
  • Post Office by Charles Bukowski
  • Growth of the Soil by Knut Hamsun
  • Metro 2033 by Dmitry Glukhovsky
  • The One Thing by Gary Keller
  • Ask the Dust by John Fante

Goal 6 – Complete 12 Marketing Courses

My morning listening time is taken up with The Alter Ego Effect by Todd Herman, but it’s a substantial trade-off. Highly recommended for anyone who ever struggled with imposter syndrome.

I’ll finish this off this week and jump back into Landing Page Design & Conversion Rate Optimization by Issac Rudansky.

In Progress

  • Landing Page Design & Conversion Rate Optimization by Issac Rudansky
  • No Fear Funnels by Dave Foy


  • Ultimate Google Ads 2018 by Issac Rudansky