I had two very different conversations today.
The first conversation was with a client who is making $12 profit for every $1 they spend on internet marketing. That’s like you giving me $1,600 and me handing you $19,200 back. Nice right?
Not so much. I had 30 minutes with this client complaining I cost too much, and their ad spend is too high. I walked through the example above, and they told me that wasn’t the point. What that client wants is to pay half the money for double the profit. That’s soul destroying.
The second conversation was with one of my beauty business clients. I’ve been letting them all know I’m thinking of launching an online course that shows salon owners how to run internet marketing campaigns. I’m not asking permission, but I don’t want anyone being surprised when it happens.
I took her through the course outline and told her the plan was to launch in 3 months. Here’s how the online chat went.
“I don’t want to wait that long.”
“It’s going to take me that long to record all the lessons.”
“Yeah, but you could open the course, let people join, and they could watch them as they come out. Nobody is going to watch them all in a day anyway are they?”
“Hmmm, that’s not a bad idea.”
“How much will it cost?”
“What’s that in my money?”
“You could do a discount. The earlier you sign up, the more discount you get.”
“You think people will sign up?”
“Only if they want to make money. I’d want you doing all that stuff for me but can’t afford it. This is the next best thing :-)”
And that was the kick in the arse I needed. I have choices every day. I can write or not write. I feel shite when I don’t write, so I write.
I can listen to a client try to guilt me into working more for less which makes me feel bad or I can create a course that people want and feel good.
So I posted this to my Facebook Group.
Early Warning – Who wants in?
Tomorrow I’m launching the first lesson in the Ultimate Salon Marketing Course that will show you how to get more leads, bookings and sales than your fiercest competitor.
When the course is finished, it will have over 50+ hours of beauty business specific tutorials on all of this.
- Building a salon website
- Search Engine Optimisation
- Conversion Rate Optimisation
- Link Building
- Ranking No1 On Google & Bing
- Social Media Management
- Mailing list Management
- Google Search Ads
- Google Display Ads
- Facebook Ads
- Yelp Ads
- Pinterest Ads
- Twitter Ads
- Retargeting Ads
- Intelligent Chatbots
- Messenger Marketing
- Email Marketing
- SMS Marketing
- Google Analytics
- Facebook Pixel
- Add e-commerce to your website
- Sales Funnels
- And more
This course is so big with detailed step by step videos on how to do everything it’s going to take me 3 months of adding lessons every week to finish.
Students will have lifetime access to the course which includes 12 months membership to a dedicated Facebook group for coaching and feedback on your marketing campaigns.
The internet is an ever-changing thing, and so is the course. When all the lessons have been added, I’ll update the course at least once a month so you’ll always have the very latest hacks to keep your appointment books full and expand your business.
This course will be your go-to guide for years to come.
When it’s finished the course will cost $499, but for this weekend only I’m going to offer early doors access for only $49.
Early adopters will get lessons as soon as they are released and extended access to the Facebook Group.
After the weekend the price goes up another $49 and another $49 every week after that. I’ll never offer this course at this price ever again.
Sign up link goes live tomorrow.
Who wants in?